01Display · Playfair Display
Bô Passage
Portfolio2024
01 · Hospitality
Bôpassage
The place you always come back to now with the digital layer to match.
Brand voice & messaging · Website design & development · Marketing strategy · Google Ads & media buying · Revenue optimisation
A Founty café-restaurant rebuilt online website, voice, and paid media engineered to turn discovery into reservations.
Summary
Before delivery
Bôpassage had the room, the plates, and the loyalty but no website, no consistent social rhythm, and no paid layer carrying the brand outside its four walls. The atmosphere stopped at the door.
Visual story
The place you always come back to.
Botanical warmth, golden-hour plates, and editorial social one hospitality world from Founty to feed.
EIDEN delivery
Website, voice, paid media, and revenue optimisation for Agadir's signature café corridor.
Bôpassage
Branding
Brand Architecture: Forêt & Or
A complete identity system that extends the botanical warmth and golden-hour aesthetic of Bôpassage beyond its physical space.
Palette
Chromatic system
Forêt#18312E
Or du Café#B8973A
Ivoire#F5EEDF
Sauge#6B8C74
Typography
Type hierarchy
02Editorial · Cormorant Garamond
L'endroit qu'on aime.
03UI · Montserrat
Café & Restaurant · Agadir
Applications
Identity in context
Website design & development
A digital home for menus, reservations, and the Founty experience.
bopassage.com warm editorial layout, mobile-first booking paths, and a site that mirrors the botanical calm of the restaurant. Built to convert curious scrollers into booked tables.
Results
Social media excellence that strengthens brand loyalty.
Artifacts
After delivery
Our site finally feels like the restaurant warm, clear, easy to book. Social and ads now bring in people who already understand the vibe before they walk in.
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