01Wordmark · Pacifico
Lunja Village
Portfolio2024
05 · Hospitality
Lunja Village
Surf, nomad, community a coastal village brand rebuilt for who's actually arriving.
Full rebrand & repositioning · Marketing strategy · Revenue optimisation · Media buying · Reputation building · Client experience
Full transformation of an Imi Ouaddar resort into a community-led coastal village repositioning, brand, marketing engine, operations, paid media, and reputation system rebuilt end to end.
Summary
Before delivery
Lunja held the location, the spirit, and the audience but the brand still spoke 'resort' while the guests showing up were surfers, digital nomads, and creative groups. The story, the rooms, the operations, and the paid media weren't talking to the same person.
Visual story
Surf & nomad find your swell.
Retro-beach identity, Atlantic energy, and content that sounds like a friend who knows the tide.
EIDEN delivery
Brand, marketing, revenue, media buying, systems, and reputation for a coastal village transformation.
Lunja
Branding
Retro-beach identity for Imi Ouaddar's surf & nomad village.
Full brand system Keppel teal, film-grain photography direction, and a bold voice built for makers, surfers, and long-stay guests.
Palette
Chromatic system
Keppel#2BBAA5
Coral#F96635
Amber#FFD100
Vanilla#FDF5D3
Typography
Type hierarchy
02Script · Great Vibes
Surf & Nomad Cottages
03Body · DM Sans
Imi Ouaddar · Taghazout
Applications
Identity in context
Results
Social media excellence that strengthens brand loyalty.
Artifacts
After delivery
The brand finally matches who actually shows up at Lunja. Bookings come in already understanding the village and the team has a system, not a scramble.
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